If you answered "Yes" to either of these questions, then it's time to review your marketing plan, and the advertising program associated with it.
Marketing your business and advertising your business are significantly different. Marketing is the development of a plan that defines the market you serve, how you serve that market, and how you reach that market. An outgrowth of your business plan, the development of a marketing plan is essential in identifying the customer base you are trying to reach, the competition for that customer base, and the ways of accessing those customers.
Your marketing plan will define how you sell. Do you use outside sales representatives, telemarketers, web based sales, a full retail sales force or self-service? The marketing plan will define the customer demographics, and from that definition, determine how best to reach that target demographic. If your company has not prepared a marketing plan, formally or informally, and if that marketing plan has not fully considered the impact of social media and the web, you are missing opportunities, opportunities to increase sales, and improve the bottom line.
If your business is not on the internet, then your business will be out of business.” - Bill Gates, Microsoft Founder
Back Creek Consultants has extensive experience in marketing across a broad spectrum of business models and industries. From high technology with both government and private industry applications world-wide, to local restaurant operations, we have the experience to help you be as successful as possible.
Beginning with an analysis of your business objectives and markets, we will work with you to clearly define your target markets, the demographics of those markets, and the best vehicles to reach those markets. We look at how your competition is addressing the markets, and examine your strengths and weaknesses. That information will then be used to create the marketing plan. That plan, among other things, becomes the basis for developing and implementing your advertising program.
"The man who stops advertising to save money is like the man who stops the clock to save time." - Author unknown
Advertising is how you specifically reach those target markets identified in your marketing plan. Newspaper advertising, web based ads, direct mail, TV and radio, special promotions, and others are all ways of reaching customers. However, not all will necessarily be right for your business.
Back Creek Consultants works with you, once your marketing plan is defined, to develop your advertising program. A program that is specifically directed to reach your target customers in the most cost efficient manner.
Contact us now. We'll look at your current program, listen to your concerns, and work with you to help your business achieve the success all your hard work deserves.
Let Back Creek Consultants be the experienced extra hand to help you improve market share, sales and the bottom line?